back to black (and white)

8.01.2014



I own approximately 75% of these items here and they all get two enthusiastic thumbs up. Really! My comfort zone happens to reside in black and white clothing and accessories…always. It's my happy place, my go-to, my reason for not losing my mind when I have two minutes to get dressed and the options become a little overwhelming.

Tell me, are you a color gal, or do you love black and white as much as I do?

the thing about a staycation is…..

7.30.2014


Target flannel shirt and sandals; Meijer tank (option); J Crew shorts, old (option); Forever 21 sunglasses (option); Cambridge Satchel (not seen.)

We have family in town and are lucky enough that they have rented an amazing lake house about five minutes from my house this week. Sooooooo, that means I have been spending my days watching my kids run down a wooden dock and splashing with gusto into the water, drinking wine on a patio table at dusk, bike riding and running walking at the park, AND EATING. Eating so much I may have to hold a detox next week so my skin doesn't burst from the amount of food I have shoved into my mouth. 

On that note, I also bought a buffalo plaid tote at Target yesterday. (This backpack is similar!)

And here is the tutorial on my topknot, for those that asked;)

P.S. You can like my page on Facebook for more behind the scenes pictures and updates that don't make the blog. ( I also do discounts for my sponsor options there, too. Just sayin.')

the mystery of the palazzo pant has been solved

7.28.2014



Kohl's tank; Target pants (option, option) and sandals; Urban Outfitter's hat, old (option); Saint Eve bracelet; Forever 21 sunglasses.

I've owned these pants for several months now, and have styled them several different ways (with a kimono and a tee, and a bodysuit!), but for some reason they still felt off. These particular pair seem to be very voluminous and sit quite high on the waist, NOT my best look with all this fabric. I had been half tucking for a little definition in the waist, but recently I found that I love them a lot more when I layer them simply with an untucked tank like above. This way I feel more relaxed, it gives them an edgier, cooler, more boho look, and is so comfortable I could climb right on into bed and sleep like a baby. 

I plan on re-wearing this look several times while my family is in town this week (a stay-cation if you will!) My in laws are renting a lake house 10 minutes from my home and I intend to lounge around in this and my bathing suit 24/7, with an ice cold Summer Shandy in hand;) Things may be a little slow on the blog front, so follow along on Instagram and my Facebook page for more updates!

Tell me, how do you like to wear palazzo pants




how to open up a sponsorship program on your blog

7.25.2014





Romper (under $10!), shoes, and bracelets ℅ Sears; Urban Outfitter's hat, old (option); Forever 21 sunglasses.

I've been blogging for a little over three years now, and one of the biggest questions I for myself had at the beginning was, "When do I start with sponsorships?" I've written about Making Money Through Blogging and How To Grow Your Blog before, but today I wanted to go over how to open up YOUR OWN sponsorship program and make some money! Not all blogger's are in it for the money, some of us do it for the pure pleasure of it (I am like that sometimes!), but if you want to branch out and make a little cash through sponsorship, here is how you do it. 

1) The first thing you have to do is determine if you are ready. This was so hard for me, as there is no concrete number of readers and page views that say "Start now!", but you DO have to have an archive of solid content to start. I also think you should have some loyal readers on your blog and on social media who like and read your blog on a daily basis. The point of having a sponsorship program is to share your readership base with those that sponsor you, as well as to drive traffic over. If you can't do that, then you probably should't be taking money from someone and saying that you can! 

For myself, I didn't start my sponsorship program until I had close to 1000 followers via GFC. It is a lot of responsibility to feel that folks are spending their heard earned cash on YOU, and I wanted to be able to deliver. That meant I had solid content on my blog, I had a considerable reach on social media, and I felt comfortable that I could give what I said I could deliver. 

2) Figure out what you have liked and felt worked well while sponsoring other blogs, and adapt that to your own sponsorship program. For myself, I am comfortable offering a Group Giveaway option, because I know that it was always a home run when I participated on one, and I knew it would work for my readers. It benefits everybody! This option does take a lot of time to put together and run, so I tend to like to do only that when working with other blogger's, and save my other sponsored posts and such for companies that reach out to me via email. 

Other bloggers offer Feature ads, Social media shootouts, Sidebar ads only, Consultations, Product Features, etc. These can all be successful and worth it, but you have to determine how much time you want to give when running all of these together, as well as the pressure to deliver on what you promise. 

3) Something I found difficult to determine was what to price everything so that it wasn't too cheap, but didn't drive folks away, either. For my group giveaway, I had always liked that it was a relatively low buy in (with an additional amount thrown in for a group gift card), and that it was accessible to a lot of folks. One of the easiest ways to see if you priced things right is to see if it sells out quick, or if it sits unused. The first six months of my giveaway option sold out each time, so that told me I could raise the price slightly, because it was a popular option. If it didn't sell out, I would have lowered the price or offered promos. I have tried other options that have not been as popular and found that I either didn't like offering them and took them away, or I tweaked what I had until they worked. You can look at blogs that have a similar readership size to you and see what they charge, this can give you an idea of where to start. 

You can also run pricing deals on your Facebook or Twitter pages for your readers to raise awareness, or give discounts to returning customers. (Like this: For a 20% off promo code for my group giveaway option, you can like my Facebook page to get it, and get in line for August's giveaway. No really, this is true! Book now;)

4) Don't be afraid to get yourself out there! I run my ads and sponsorship program through Passionfruit, which makes it really easy to set up my ads on my blog and sell them there as well. It takes the thought out of installing ads, and just makes things easy for me and my sponsors. Once I had created my ad shop and installed it on my sponsor page, I wrote a post about it and asked some blogger friends to share the news. You have to market yourself and be a little pushy about getting it out there (Twitter and Facebook are great for this!), because if you don't do it, no one will. Sponsorship spots don't sell themselves at first, it will take an effort from you to get your name and options out there. 

5) Lastly, rely on feedback to let you know what is working and what isn't. I keep stats on how each of my sponsors are doing in the month they follow me, so I know exactly how much they grew while sponsoring me. This gives me a concrete idea of how well I did for them and what worked the best. I find most of my sponsors come back month after month to re-sponosr me as well, which means they liked the results, too! In the past, I've also found that certain options weren't working as well as I wanted, so I either eliminated them or made them better. If my sponsors aren't happy with results, than neither am I. You have to be willing to work hard for those that spend their money on you, and give the results that you promise. 

Tell me, do you have a sponsorship option for you blog, or are you thinking of it? What can I help YOU with? 

 More Blogging 101 posts HERE and HERE

I also wrote an ebook on all things blogging, HERE!

back to school, back to you

7.23.2014



Day look: Dress (only $12.99!) and vest (in white) ℅ Sears
Night Look: Dress (another option), Vest (in black, which I have and LOVE!) and Heels ℅ Sears.

I haven't been in school in quite some time, but seriously, once Fall comes each year I can STILL get the feeling that I need a new notebook and pens and highlighters and all the other things an organized gal like me gushes over. Oh, and school clothes! Remember when we could go shopping with mom and pick out new outfits for that first day? I miss that!

I went to college for my undergrad at Keene State College in my home state of New Hampshire, and it was hands down one of the BEST experiences of my life. I was in a sorority (which rocked),  and the campus was in the middle of the mountains. It was so beautiful and perfect. The campus was small enough to sort of get a chance to recognize most everyone, but big enough that you could get the true college experience. I made my best friends there, I met my husband there, and I grew up there in a way. It was amazing.

My style back then I was a freshman in 1998 (I graduated in 2002!), was everything you would expect from the late 90's. Lots of thick soled black sandals, white eyeliner, hair flipped up at the ends, and on most days, pajama pants and a large sweatshirt. I remember trudging through the snow in high heeled, knee high boots, and also had "party" black pants that could be sprayed with Febreeze after a get together and worn to class the next day. Febreeze was a college girls best friend, I SWEAR.

My idea of style has changed drastically since then (thank goodness!), and if I were magically transported to the ages of 18-21 again, I can imagine I would report to class on the first day in a look like you see above. An easy/breezy dress, a cute little knit vest, and a tote to carry all my books in. The awesome thing about college is that there is no dress code and you can really be yourself and wear what makes you happy. Come to think of it, that's not that far off from being a stay at home mom who now drops her OWN kids off for the first day of school;)

As for a night out? I love the thought of wearing the same thing, but spicing it up a little with some heels and fun accessories. College was never really dressy, so I think it takes a small change to sort of jazz up your "going to class" look to a "let's go out and have some FUN" look, you know?

I picked up these items from Sears this past week and was blown away by how inexpensive and downright CUTE their stuff was. Everything was on trend (ikat! lace up heels! boho knit vests!) and fit my idea of how I would shop for myself for a back to school look. It shows how I WOULD dress for school, as well as my REALITY of life now, as a mom. I mean, this dress was only $12.99! I love shopping for trendy looks that can be bought for less. I live on one income and have two kids, a home, and all that goes with it. Sears gave me the ability to look amazing for less, and I love that. I also picked out this romper, this owl printed sweaternude peep toe flats, and the black version of the knit vest! Most of the times I chose were under $20 each and the quality was great. Everything I chose can be worn now, and then layered with tights, chunky cardigans and boots for Fall. I just love versatility, don't you?

P.S. Here's a sneak peek of another, back to school, back to you look (for only $9!), coming this Friday!


For more SearsStyle, click HERE!


Sears had the hottest trends, and celebrity tips and trends you can afford to try!

“Disclosure: Compensation was provided by Sears via Mode Media.  The opinions expressed herein are those of the author and are not indicative of the opinions or positions of Sears.”
Related Posts Plugin for WordPress, Blogger...
©2013 Meagan Rigney | Designed by Pink + Lola